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A new type of 'premium' centred on advanced digital tech (Part 3 of 3: China ↔ Europe; New Reflections on Automotive Design)
As China’s NEV industry matures, the question for ambitious brands isn’t just how to compete in Europe, but how to redefine what 'premium' is today …
May 23
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Car Design Research
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A new type of 'premium' centred on advanced digital tech (Part 3 of 3: China ↔ Europe; New Reflections on Automotive Design)
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The 'event jacking' concept car
As car brands increasingly affiliate themselves with events, and the reason-to-be for auto shows concept cars wanes, so there is now marked opportunity…
Jul 23, 2024
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The 'event jacking' concept car
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3 design trends responding to the Chinese EV price war
The cut-throat Chinese EV market meant many brands in Beijing two years ago have not survived to this year's show — those that remain are increasingly…
Apr 30, 2024
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Car Design Research
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3 design trends responding to the Chinese EV price war
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Top 5 design gems on the new Renault 5
The first storied design to channel the seventies? The first French design to take the fight to British and Italian small premium cars? Full of lovely…
Feb 29, 2024
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Car Design Research
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Top 5 design gems on the new Renault 5
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CES 2024 — won by Korean design and lost by AI
CES is one of the most important dates the automotive calendar, 2024 saw a strong showing from Korean Auto and Tech brands and a heap of AI enabled…
Jan 18, 2024
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Car Design Research
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CES 2024 — won by Korean design and lost by AI
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China showing the way with Auto Shows
With the 2023 Japan, Guangzhou, Munich and LA motor shows all just behind us, we unpack 4 very different regional approaches and how China has the…
Nov 29, 2023
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Car Design Research
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China showing the way with Auto Shows
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Four take-aways from Goodwood FOS for a new form of experiential Auto Show
Whilst Auto shows outside of China are shrinking and disappearing, the Goodwood Festival of Speed (FoS) in the UK over the last few days illustrated how…
Jul 18, 2023
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Car Design Research
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Four take-aways from Goodwood FOS for a new form of experiential Auto Show
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The last Paris Auto Show
(Probably)
Oct 18, 2022
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Car Design Research
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The last Paris Auto Show
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A new type of auto show
The IAA Mobility in Munich (Munich auto show in old money) this week was a bit different; a mash-up of classic trade show halls and stands out of the…
Sep 9, 2021
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Car Design Research
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A new type of auto show
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Chery QQ Ice Cream
A Chinese design taking the lead from a Chinese design
Aug 31, 2021
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Car Design Research
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Chery QQ Ice Cream
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Design shyness
How the many designs from the Shanghai Auto Show were wasting the value of design by being shy
May 24, 2021
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Car Design Research
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Design shyness
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